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personal journey

Unveiling the Gamble: Making Better Decisions in Product Development

In our daily lives, we make countless decisions, unaware that each choice is a gamble of its own. Whether it’s a bug fix, a new feature, or a product requirement, every decision we make carries varying levels of risk and reward. As professionals involved in product development, it’s our responsibility to make informed choices that drive progress. But do we truly understand the stakes we’re playing with?


Instead of avoiding or neglecting the inherent gambles in our decision-making processes, it’s time to consciously acknowledge them. Let’s challenge ourselves by asking, “How much am I willing to wager on this decision?” This is not about assigning blame; it’s about embracing the accountability of our choices and striving for better outcomes.


To make this decision-making process more effective, consider finding a “gambling buddy” – an accountability partner who shares your commitment to making thoughtful choices. Together, you can create a shared document, perhaps a Google doc, where you outline the problem at hand, propose a hypothesis, and define a success metric. The success metric is the bet, call your shot, how effective will your change be? Only hard numbers allowed in the success metric.

Wager Formula
  Problem: "Not enough users signing up"
  Hypothesis: "Move sign-up button to top of the page"
  Time: 2 day construction. Test: 15 days
  Success Metric: 30% conversion rate

Here’s a lightweight Google Doc Template of this formula, feel free to comment for changes or use as you need.

An example of my usage of the bet, came during a planning exercise. After uncovering a high pain point with a fast solve I proposed the solution. This came into direct conflict with our current work stream, so I have to work with the cross-functional team to evaluate. We work through the details, and I go back to my micro sounding board team to gamble. How much am I willing to bet this deviation in the work stream is faster, and higher value than current efforts?

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Google Analytics personal journey

Its helpful to carry the water

Recently, I embarked on an unplanned data and analytics journey. This began as a side-quest to solve a pain point, and it turned into pattern of work going forward. This post will show how a recent example of how I helped move a project along by getting involved.

The problem: Our data team was overloaded, and we need to track web analytics across multiple properties for upcoming product launches?

Final Solution: Build a looker dashboard on top of Google Analytics and Google Big Query.

Solution Diagram

Solution Steps:

  1. Setup Google Analytics (GA4) on third-party Point-of-Sale systems, 15+ cross-domain properties.
  2. Setup and send GA4 data to Google Big query.
  3. Connect Big Query to Looker Studio as data source.
  4. Grant access to analysts team for looker studio to build dashboards

The steps above, are technical, and were not my initial plan when setting out to view web analytics. Those pieces are what I happily shouldered and in doing so gained a few interesting insights.

GA4 and its accompanying suite of tools are now apart of my tool belt. I had to dig very deep into Google Analytics, Google Tag Manager, Big Query, and Looker Studio to make the solutions above work. This has become a valuable skill to share with my team as we grow our digital footprint.

For the data team, Big Query was a blind spot, and their workload did not afford them time to unlock the tool. I carried that load for the data team and was able to offload to the analysts when they became available. This allowed us to move quickly, efficiently, and also prove out a Proof of Concept workflow.

The product team can now build concept queries in Big Query and pass them to Data Team. This is valuable because we removed a silo between data and product. Its okay to “carry the water” for the team, you’ll be surprised what you find along the way.

Cheers,

Nigel A.

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personal journey

Rails and platforms. What separates the growth of businesses?

Businesses, like buildings, require a foundation. For a building, stone and thick concrete are proven stable foundations. In business, any item that helps and holds high volumes of people with decreasing noticeable pain. Examples of this are, telephone infrastructure, powerthat people funnel into are stable foundations. Examples of this are telephone, power, water, and rail networks.

Networks like telephone or rail have become invisible to the everyday user, we interact with the systems built on top of them. For telephone a basic example of this progression is telephone line > internet > network servers > Facebook > Local Marketplace. In this flow most users connect to Facebook > Marketplace and the lower, foundational, layers of the stack are invisible. Think about those lower layers, they operate 24/7 with extremely high confidence of longevity because of the number and volume of uses above them. That level of operation is business goal and benchmark I use when looking at technology.

We can use the progression of foundational technologies—such as the progression from phone lines, to the internet, to connected servers, and eventually to platforms like Facebook—provides a framework for assessment. Several questions arise when judging the potential and effectiveness of a new technology: How many people can this technology support? How challenging is it to acquire new users? What is the duration of each user’s engagement on the platform (time spent)? Does the platform encourage users to invite others (virality)? And, how often do users return to the platform (user retention)?

By addressing these questions, we can better understand the potential impact and longevity of new technologies.

Stay tuned for more on this topic. We will use this model to review modern technology in AI.

Cheers,

Nigel A.

Categories
AI personal journey

AI : Where are we going?

Technology moves in cycles and AI is all over the news and media, making it a darling of this current lifecycle. As a an optimistic skeptic I want new tech to succeed, but I do not immediately understand why. This post is part of a larger series where I explore this space to understand the tech and identify potentials for value.

To explore and understand, I will be illustrating my ideas and hypothesis’ of where I think AI and tech is heading. Theorizing is fun, but I enjoy getting involved so where possible, I plan to conduct experiments to test the hypothesis and prove them out.

I am not building alone nor at the speed of light, some if not all of my hypothesis’ are being attacked by major players. I will call out those projects/products/companies and explore their solutions. It will be interesting to see how my thoughts align and are being addressed.

Below are my hypothesis of where AI is going.

Hypotheses

  1. AI will be a layer between humans and data.
    • ex. AI systems share data vs Google Search/Wikipedia/Blog post
  2. Large scale automation will grow.
    • ex. user input blog post title. AI writes post, adds images, posts to blog, shares links on social media, responds to interactions.
    • ex. base_user asks system to find specific users by X type in their personal network. Open communication with them (email, sms) and progress conversation before passing successful person over to the base_user
  3. Inbound Customer Service will decrease in human footprint by at least 25%
    • ex. the phone tree and chat systems have AI integrations. All interactions have to progress through AI until a human is required. AI is trained on all documentation, links, has access to simplistic control systems (check calling user status, resend test signal, refund small amount of money, etc).
  4. Outbound SDR outreach will decrease in human footprint by at least 25%
    • ex. base_user asks system to find specific users by X type in their personal network. Open communication with them (email, sms) and progress conversation before passing successful person over to the base_user

Additional Hypotheses

1. AI-Powered Personal and Professional Development

Hypothesis: AI will become a personalized mentor and coach.
Challenges: Ensuring accurate and unbiased recommendations and maintaining privacy and data security.

2. AI in Creativity and Design

Hypothesis: AI will co-create with humans in fields like art, music, and design.
Challenges: Managing the intersection of technology and creativity while ensuring originality and authenticity.

3. AI in Healthcare Diagnostics and Management

Hypothesis: AI will augment healthcare by improving diagnostics and patient management.
Challenges: Ensuring accuracy, reliability, and ethical management of healthcare data.

4. AI in Sustainable Practices and Environmental Management

Hypothesis: AI will facilitate more sustainable operations and resource management in various sectors.
Challenges: Adapting AI algorithms to diverse and dynamic environmental conditions and ensuring accessibility across various sectors.

5. AI in Enhancing Emotional Intelligence and Human Interaction

Hypothesis: AI will enable machines to understand and respond to human emotions more effectively.
Challenges: Developing technology that accurately interprets a range of human emotions and responds appropriately without being perceived as intrusive.

6. Decentralized AI Systems

Hypothesis: Decentralized AI systems will emerge to enhance privacy and data ownership.
Challenges: Ensuring robust, secure, and efficient decentralized AI systems.

7. AI in Global and Local Governance

Hypothesis: AI will play a crucial role in decision-making processes in governance at various levels.
Challenges: Managing ethical considerations, bias, and ensuring the inclusivity and fairness of AI-driven governance.

Next Steps

We will conduct experiments to test the above hypothesis. Any suggestions on which experiment to run first? Has anyone solved these points? Exciting times ahead, looking forward to documenting all my explorations into AI.

Cheers

Nigel A.

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Uncategorized

AI Hypothesis series: Personal and Professional Development

AI-Powered Personal and Professional Development

Hypothesis: AI will become a personalized mentor and coach.

Examples:

  1. Adaptive Learning Platforms: An AI mentor automatically curates and adjusts learning materials based on a user’s progress and interests, enhancing their educational journey with personalized content and pacing.
  2. Career Navigator: AI analyzes an individual’s skills, experiences, and career aspirations to suggest possible future roles and the training or experiences needed to achieve them, providing a roadmap for professional growth.
  3. Wellness Coach: Integrating with wearables, AI monitors an individual’s health data and lifestyle to provide tailored advice on nutrition, exercise, and mental wellness, adapting recommendations based on ongoing progress and feedback.
  4. Soft Skills Trainer: AI systems provide real-time feedback and structured guidance to individuals during virtual communication training sessions, helping them enhance their soft skills through immediate insights and practice scenarios.
  5. Freelance Assistant: AI helps freelancers by scouting for job opportunities, suggesting pricing strategies, and managing schedules, ensuring they can focus more on their actual work and less on administrative tasks.

Challenges:

  • Ensuring accurate and unbiased recommendations and maintaining privacy and data security.

These examples aim to illustrate various ways AI can serve as a mentor and coach across different domains, each with its potential applications and challenges.

Thanks for making it this far. I’ll be sharing more insights, and videos here throughout this journey into AI.

Cheers

Nigel A.

Categories
personal journey

AI hypothesis series: AI will be a layer between humans and data

Assumption: AI systems share data vs Google Search/Wikipedia/Blog post

Why would a user choose AI over current data/learning systems?
  1. Speed. Can we communicate with AI more easily than google search to answer a question?
  2. Unbiased data. Can AI give me a clean answer to my question without tampering with the results?
  3. Comprehensive. The answer is more complete from a single source vs compiling results from various sources.

AI Answer

1. Personalization

  • AI: Can provide personalized recommendations and data based on user behavior, preferences, and historical interactions.
  • Traditional Systems: Offer static information that requires user navigation and interpretation.

2. Proactive Assistance

  • AI: Predicts user needs and proactively provides relevant information and assistance without explicit queries.
  • Traditional Systems: Generally, react to user inputs and do not anticipate user needs.

3. Dynamic Learning and Adaptation

  • AI: Learns and adapts to the user’s evolving needs and preferences, continuously improving its interactions and recommendations.
  • Traditional Systems: Do not adapt or learn from user interactions and provide the same experience to all users.

4. Accessibility and Inclusivity

  • AI: Can provide more accessible and inclusive experiences, adapting to different user needs (e.g., voice commands for visually impaired users).
  • Traditional Systems: May not cater to the specific accessibility needs of diverse users.

Trade-offs

Are there trade-offs to be considered before or while using AI as your primary source of knowledge? Always, and when embarking on a journey its in our best interest to consider them before proceeding.

1. Privacy and Data Security Concerns
  • Detail: AI systems often require access to personal data to deliver personalized experiences, which might raise concerns about data privacy and security.
  • Implication: Users might be reluctant to share personal information, and there is a risk of data breaches or misuse, potentially harming individuals and diminishing trust in AI systems.
2. Potential for Bias and Inaccuracy
  • Detail: AI systems can inherit biases present in their training data or algorithms, which might result in unfair or inaccurate recommendations and decisions.
  • Implication: This could lead to perpetuating stereotypes, providing skewed information, or making unjust decisions, which might disadvantage certain user groups.
3. Over-reliance on Technology
  • Detail: As AI systems take over more functions, there’s a risk of users becoming overly reliant on technology for information, decisions, and tasks.
  • Implication: This could potentially diminish critical thinking skills, reduce human oversight in decision-making, and make users vulnerable to errors or limitations of the AI.
4. Accessibility and Digital Divide
  • Detail: Advanced AI functionalities might require sophisticated devices and reliable internet access, which may not be available to all user demographics.
  • Implication: This can exacerbate the digital divide, where individuals without access to advanced technology are disadvantaged and unable to benefit from AI-enhanced systems.

Where do we go from here?

This series is designed to open experiments and test AI. In this case, we will experiment with AI as a primary education tool and survey the landscape. As a creator, it is exciting to think of the potential in building a tool that will allow for potentially non-biased, fast, accurate, tailored data. My presumption is this is a crowded field with many candidates vying for position, including household tech names.

Along with the high potential for competition, revenue creation is unclear as a data retrieval and creation tool needs to target a wide audience which can/should lower price to entry. I believe, we grow as we broaden educational access, seeing this space go to zero would be an amazing outcome for society.

Stay tuned for the experiment and outcome

Cheers

Nigel A.

Categories
personal journey SEO

My Personal SEO Journey: Embracing Growth and Learning

Introduction

Embarking on a personal SEO journey is a transformative experience that allows individuals and companies to explore the ever-evolving world of search engine optimization. In this blog post, I will share my own personal SEO journey, highlighting the lessons I’ve learned and the strategies I’ve implemented to improve my website’s visibility and performance. Join me as I delve into the challenges, triumphs, and growth that come with navigating the world of SEO.

Setting the Stage: Starting from Scratch

Like many beginners, I entered the realm of SEO with little to no knowledge of its intricacies. In early 2019, I launched my website with the goal of generating organic traffic and attracting visitors through a content marketing strategy. Little did I know that this would be the start of an exciting and rewarding journey.

Lesson 1: The Power of Quality Content

One of the first lessons I learned is the importance of quality content. I quickly realized that search engines prioritize websites that provide valuable and relevant information to users. By conducting keyword research and crafting well-written, informative blog posts, I am able to optimize my website for search engines while also providing value to my audience.

Lesson 2: The Art of Keyword Optimization

Keyword optimization became a crucial aspect of my SEO journey. Through extensive research and analysis, I discovered the keywords that were most relevant to my niche and integrated them naturally into my content. This allowed search engines to understand the purpose and relevance of my website, ultimately leading to higher rankings in search results.

Lesson 3: The Need for Website Optimization

Optimizing my website for both search engines and users is another vital lesson I learned. I focused on improving website loading speed, enhancing mobile responsiveness, and ensuring easy navigation. These optimizations not only improved the user experience but also signaled to search engines that my website is user-friendly and deserving of higher rankings.

Lesson 4: The Power of Backlinks

Do not ignore backlinks. By building relationships with other relevant websites and earning high-quality backlinks, I am able to establish credibility and authority in my niche. These backlinks not only drove referral traffic but also signaled to search engines that my website is a trusted source of information.

Lesson 5: The Ongoing Process of Learning and Adaptation

Perhaps the most important lesson I learned throughout my SEO journey is that learning and adaptation are ongoing processes. SEO is a constantly evolving field, with search engine algorithms and best practices changing regularly. Staying up-to-date with the latest trends and techniques is essential to maintaining a successful SEO strategy.

Conclusion: Embracing Growth and Learning

My personal SEO journey has been a transformative experience filled with challenges, triumphs, and continuous learning. From starting with little knowledge to implementing effective strategies, I have witnessed the power of quality content, keyword optimization, website optimization, backlinks, and the importance of staying updated. As I continue to navigate the ever-changing landscape of SEO, I am excited to embrace growth and learning, knowing that the journey is as rewarding as the destination.

Join me in embracing your own SEO journey and unlock the potential of your website. Together, we can navigate the intricacies of SEO, optimize our websites, and achieve success in the digital world.